Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [PDF ebook] 

The concept of digitalization captures the widespread adoption of digital technologies in our lives, in the structure and functioning of organizations and in the transformation of our economy and soc …

Thinking Visually for Illustrators features a wide range of work, demonstrating diverse visual languages, context, ideas, techniques and skills. It also looks at the ways in which illustrators develo …

Additive Manufacturing and 3D Printing Technology: Principles and Applications consists of the construction and working details of all modern additive manufacturing and 3D-printing technology process …

From cinema”s silent beginnings, fashion and interior design have been vital to character development and narrative structure. Despite spectacular technological advancements on screen, stunning silh …

Design your own original 2D patterns and use 3D prototyping to test your designs, achieve the perfect fit and make quick alterations. Pattern Cutting For Fashion with Lectra Modaris® will guide you f …

In 1975 Laura Mulvey published her seminal essay on the male gaze, ushering in a new era in understanding the politics and theory of looking at the female body. Since then, feminist thinking has expa …

For many outside of the scientific community, big data and the forms it takes, such as statistical lists, spreadsheets and graphs, often seem abstract and unintelligible. This book investigates how d …

With The Fashion Design Toolkit you”ll learn how tried-and-tested techniques like gathers, pleats, tucks, and twists can help you adapt patterns and create your own original garment designs. Tracy J …

Much has been written about the transformation of China from being a clothing-manufacturing site to a fast-rate fashion consuming society. Less, however, has been written on the process of making Chi …

Ceramics and the Museum interrogates the relationship between art-oriented ceramic practice and museum practice in Britain since 1970. Laura Breen examines the identity of ceramics as an art form, dr …