Catalog > Ciencias sociales > Economía > Sally Dibb & Lyndon Simkin: Market Segmentation Success (PDF)

Sally Dibb & Lyndon Simkin
Market Segmentation Success [PDF ebook]
Making It Happen!

Soporte

Portada de Sally Dibb & Lyndon Simkin: Market Segmentation Success (PDF)

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

€83.57

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Formato PDF ● Páginas 204 ● ISBN 9781136772467 ● Editorial Taylor and Francis ● Publicado 2008 ● Descargable 3 veces ● Divisa EUR ● ID 4901414 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Sally Dibb Lyndon Simkin UK) Dibb Sally (Open University UK) Simkin Lyndon (University of Warwick

252.480 Ebooks en esta categoría

Portada de Elif Harkonen & Atsuko Hashimoto: Human Rights Issues in Tourism

Elif Harkonen & Atsuko Hashimoto: Human Rights Issues in Tourism

This book uniquely focuses on human rights issues associated with tourism development and tourism businesses. Tourism is a manifestation of globalization and it intersects with human rights on so man …

Portada de Shahira El Alfy & Mounir Kehal: Data Analytics in Marketing, Entrepreneurship, and Innovation

Shahira El Alfy & Mounir Kehal: Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analyti …

Portada de Mark (Carleton College, USA) Kanazawa: Natural Resources and the Environment

Mark (Carleton College, USA) Kanazawa: Natural Resources and the Environment

Natural Resources and the Environment: Economics, Law, Politics, and Institutions provides a new approach to the study of environmental and natural resource economics. It augments current contributio …

Portada de Andrea Zappalaglio: The Transformation of EU Geographical Indications Law

Andrea Zappalaglio: The Transformation of EU Geographical Indications Law

Linking traditional and local products to a specific area is increasingly felt as a necessity in a globalised market, and Geographical Indications (GIs) are emerging as a multifunctional tool capable …

Portada de Ronald G. (Cornell University, USA) Ehrenberg & Kevin F. Hallock: Modern Labor Economics

Ronald G. (Cornell University, USA) Ehrenberg & Kevin F. Hallock: Modern Labor Economics

Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate levels. …

Portada de F.V. (F V Meyer deceased and executor unknown a & c on hold until the estate get in touch SF case 01944436) Meyer: The Functions of Sterling

F.V. (F V Meyer deceased and executor unknown a & c on hold until the estate get in touch SF case 01944436) Meyer: The Functions of Sterling

Why is sterling under pressure? Why was the devaluation in 1967 followed by stagnation of British economy? What do the 1971 monetary reforms mean for sterling in the 1970s? First published in 1973, T …

Portada de Joystu (Sant Gahira Guru Univ., India) Dutta & Srijan (Delhi Paramedical and Management Institute, India) Goswami: Multidimensional Approaches to Impacts of Changing Environment on Human Health

Joystu (Sant Gahira Guru Univ., India) Dutta & Srijan (Delhi Paramedical and Management Institute, India) Goswami: Multidimensional Approaches to Impacts of Changing Environment on Human Health

The book discusses the indispensable connection between the environment and health via all possible aspects, focussing on human interactions with the environment. The multi-dimensional field of envir …

Portada de Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Portada de M.R. Dileep & Ajesh Kurien: Air Transport and Tourism

M.R. Dileep & Ajesh Kurien: Air Transport and Tourism

Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well a …

Portada de Kathleen A. (Fielding Graduate University, USA) Curran & Devin P. (Dartmouth College, USA) Singh: Reimagining Leadership on the Commons

Kathleen A. (Fielding Graduate University, USA) Curran & Devin P. (Dartmouth College, USA) Singh: Reimagining Leadership on the Commons

Commons are self-organized, self-governed, autonomous networks and organizations that function outside the state and the private sector. They are emerging around the world as people recognize that th …

siguiente página >>>