Catalog > Social Sciences > Economy > Sally Dibb & Lyndon Simkin: Market Segmentation Success (PDF)

Sally Dibb & Lyndon Simkin
Market Segmentation Success [PDF ebook]
Making It Happen!

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Cover of Sally Dibb & Lyndon Simkin: Market Segmentation Success (PDF)

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

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Format PDF ● Pages 204 ● ISBN 9781136772467 ● Publisher Taylor and Francis ● Published 2008 ● Downloadable 3 times ● Currency EUR ● ID 4901414 ● Copy protection Adobe DRM

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Sally Dibb Lyndon Simkin UK) Dibb Sally (Open University UK) Simkin Lyndon (University of Warwick

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