Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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格式 PDF ● 网页 204 ● ISBN 9781136772467 ● 出版者 Taylor and Francis ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 4901414 ● 复制保护 Adobe DRM
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