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Susan Horner & John Swarbrooke
International Cases in Tourism Management [PDF ebook]

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Portada de Susan Horner & John Swarbrooke: International Cases in Tourism Management (PDF)

International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

€64.44

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Formato PDF ● Páginas 416 ● ISBN 9781136394379 ● Editorial Taylor and Francis ● Publicado 2004 ● Descargable 6 veces ● Divisa EUR ● ID 2472576 ● Protección de copia Adobe DRM

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