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Susan Horner & John Swarbrooke
International Cases in Tourism Management [PDF ebook]

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Couverture du Susan Horner & John Swarbrooke: International Cases in Tourism Management (PDF)

International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

€63.55

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Format PDF ● Pages 416 ● ISBN 9781136394379 ● Maison d’édition Taylor and Francis ● Publié 2004 ● Téléchargeable 6 fois ● Devise EUR ● ID 2472576 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

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