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Susan Horner & John Swarbrooke
International Cases in Tourism Management [PDF ebook]

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International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

€63.55

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Format PDF ● Halaman-halaman 416 ● ISBN 9781136394379 ● Penerbit Taylor and Francis ● Diterbitkan 2004 ● Muat turun 6 kali ● Mata wang EUR ● ID 2472576 ● Salin perlindungan Adobe DRM

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Susan Horner John Swarbrooke

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