International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
€63.55
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Biçim PDF ● Sayfalar 416 ● ISBN 9781136394379 ● Yayımcı Taylor and Francis ● Yayınlanan 2004 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2472576 ● Kopya koruma Adobe DRM
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