A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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Idioma Inglés ● Formato EPUB ● Páginas 184 ● ISBN 9781136550874 ● Editorial Taylor and Francis ● Publicado 2012 ● Descargable 6 veces ● Divisa EUR ● ID 2593381 ● Protección de copia Adobe DRM
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