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William Winston
How To Write a Marketing Plan for Health Care Organizations [EPUB ebook]

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Cover of William Winston: How To Write a Marketing Plan for Health Care Organizations (ePUB)

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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Language English ● Format EPUB ● Pages 184 ● ISBN 9781136550874 ● Publisher Taylor and Francis ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2593381 ● Copy protection Adobe DRM

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