A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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Língua Inglês ● Formato EPUB ● Páginas 184 ● ISBN 9781136550874 ● Editora Taylor and Francis ● Publicado 2012 ● Carregável 6 vezes ● Moeda EUR ● ID 2593381 ● Proteção contra cópia Adobe DRM
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