Publicité, marketing

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heigh …

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativit …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have back …

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions mor …

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are gettin …

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of …

Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework,  Doug Harrison identi …

Why customer retention is the new acquisition If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn’s successful The Essential Management Toolbox, this book focuses in greater de …

For the past three decades, we have been steadily creating an extreme ‘time-crunch economy’ that has affected jobs, portfolios, businesses and lives. But the ‘time-crunch economy’ is turning into ‘th …