Publicidade, Marketing

Data is your most valuable leadership asset–here’s how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused …

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s pur …

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebra …

Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework,  Doug Harrison identi …

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have …

The small or mid-sized business’ guide to outselling the big boys Often, small or mid-sized businesses don’t think they have the resources or the talent to compete with the larger competitors in thei …

‘Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses–any successful client relationship strategy must consider the unique perspectives of women. Sma …

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heigh …

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativit …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have back …