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The small or mid-sized business’ guide to outselling the big boys Often, small or mid-sized businesses don’t think they have the resources or the talent to compete with the larger competitors in thei …

‘Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses–any successful client relationship strategy must consider the unique perspectives of women. Sma …

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today’s highly competitive, global marketplace, businesses have to do more than just adver …

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of …

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heigh …

‘Pulling Customers Back To Small Business’ Teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was …

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativit …

Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework,  Doug Harrison identi …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have back …

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are gettin …