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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have back …

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are gettin …

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heigh …

Why customer retention is the new acquisition If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn’s successful The Essential Management Toolbox, this book focuses in greater de …

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketi …

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, …

The Professional’s Guide to Financial Services Marketing is directed to any financial services professional-from individual representatives to executives of large financial services companies-who is …

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today’s highly competitive, global marketplace, businesses have to do more than just adver …

For the past three decades, we have been steadily creating an extreme ‘time-crunch economy’ that has affected jobs, portfolios, businesses and lives. But the ‘time-crunch economy’ is turning into ‘th …