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Geoffrey A. Moore
Crossing the Chasm [EPUB ebook]
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Couverture du Geoffrey A. Moore: Crossing the Chasm (ePUB)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Langue Anglais ● Format EPUB ● Pages 256 ● ISBN 9780061795862 ● Maison d’édition HarperCollins ● Publié 2009 ● Téléchargeable 6 fois ● Devise EUR ● ID 5637732 ● Protection contre la copie Adobe DRM

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