Catalog > Ciências sociais > Economia > Geoffrey A. Moore: Crossing the Chasm (ePUB)

Geoffrey A. Moore
Crossing the Chasm [EPUB ebook]
Marketing and Selling Technology Project

Apoio

Capa do Geoffrey A. Moore: Crossing the Chasm (ePUB)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

€9.99

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato EPUB ● Páginas 256 ● ISBN 9780061795862 ● Editora HarperCollins ● Publicado 2009 ● Carregável 6 vezes ● Moeda EUR ● ID 5637732 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Geoffrey A. Moore

254.773 Ebooks nesta categoria

Capa do Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Capa do Chris Hatfield: Sales Psyche

Chris Hatfield: Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the chal …

Capa do Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Capa do Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Capa do Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Capa do Wallace Garneau: The Way Forward

Wallace Garneau: The Way Forward

This book helps business leaders see how employees, companies, and missions all interact with each other, as well as with society at large, in systems and subsystems at various levels. It helps …

Capa do Kimberly Messer: Falling for Work: A Story of Death and Determination

Kimberly Messer: Falling for Work: A Story of Death and Determination

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Capa do G. Shawn Hunter: Small Acts of Leadership

G. Shawn Hunter: Small Acts of Leadership

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

Capa do Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

First published in 1999. Firms in manufacturing industries are influenced by the market-oriented liberalization reform policies in many developing countries since the late eighties. However, studies …