Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
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Język Angielski ● Format EPUB ● Strony 256 ● ISBN 9780061795862 ● Wydawca HarperCollins ● Opublikowany 2009 ● Do pobrania 6 czasy ● Waluta EUR ● ID 5637732 ● Ochrona przed kopiowaniem Adobe DRM
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