Catalog > Social Sciences > Economy > Geoffrey A. Moore: Crossing the Chasm (ePUB)

Geoffrey A. Moore
Crossing the Chasm [EPUB ebook]
Marketing and Selling Technology Project

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Cover of Geoffrey A. Moore: Crossing the Chasm (ePUB)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Language English ● Format EPUB ● Pages 256 ● ISBN 9780061795862 ● Publisher HarperCollins ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 5637732 ● Copy protection Adobe DRM

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