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Gernot Schiefer
Motive des Blutspendens [PDF ebook]
Tiefenpsychologische Untersuchung mit Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen des Blutspendewesens

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Couverture du Gernot Schiefer: Motive des Blutspendens (PDF)

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Table des matières

Einführung.- Rahmenbedingungen des Blutspendewesens.- Motive des Blutspendens auf der Grundlage einer qualitativ-tiefenpsychologischen Untersuchung.- Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen im Blutspendewesen.

A propos de l’auteur

Dr. Gernot Schiefer promovierte bei Prof. Dr. Dieter Witt an der Technischen Universität München, Fachgebiet Dienstleistungsökonomik. Er ist als geschäftsführender Gesellschafter der Pro Spector Marketingberatung und gleichzeitig als niedergelassener Psychoanalytiker in Saarbrücken tätig.

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Langue Allemand ● Format PDF ● Pages 324 ● ISBN 9783835094277 ● Taille du fichier 16.5 MB ● Maison d’édition Deutscher Universitätsverlag ● Lieu Wiesbaden ● Pays DE ● Publié 2007 ● Téléchargeable 24 mois ● Devise EUR ● ID 2211296 ● Protection contre la copie DRM sociale

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