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Gernot Schiefer
Motive des Blutspendens [PDF ebook]
Tiefenpsychologische Untersuchung mit Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen des Blutspendewesens

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Capa do Gernot Schiefer: Motive des Blutspendens (PDF)

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Tabela de Conteúdo

Einführung.- Rahmenbedingungen des Blutspendewesens.- Motive des Blutspendens auf der Grundlage einer qualitativ-tiefenpsychologischen Untersuchung.- Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen im Blutspendewesen.

Sobre o autor

Dr. Gernot Schiefer promovierte bei Prof. Dr. Dieter Witt an der Technischen Universität München, Fachgebiet Dienstleistungsökonomik. Er ist als geschäftsführender Gesellschafter der Pro Spector Marketingberatung und gleichzeitig als niedergelassener Psychoanalytiker in Saarbrücken tätig.

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Língua Alemão ● Formato PDF ● Páginas 324 ● ISBN 9783835094277 ● Tamanho do arquivo 16.5 MB ● Editora Deutscher Universitätsverlag ● Cidade Wiesbaden ● País DE ● Publicado 2007 ● Carregável 24 meses ● Moeda EUR ● ID 2211296 ● Proteção contra cópia DRM social

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