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Gernot Schiefer
Motive des Blutspendens [PDF ebook]
Tiefenpsychologische Untersuchung mit Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen des Blutspendewesens

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Copertina di Gernot Schiefer: Motive des Blutspendens (PDF)

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Tabella dei contenuti

Einführung.- Rahmenbedingungen des Blutspendewesens.- Motive des Blutspendens auf der Grundlage einer qualitativ-tiefenpsychologischen Untersuchung.- Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen im Blutspendewesen.

Circa l’autore

Dr. Gernot Schiefer promovierte bei Prof. Dr. Dieter Witt an der Technischen Universität München, Fachgebiet Dienstleistungsökonomik. Er ist als geschäftsführender Gesellschafter der Pro Spector Marketingberatung und gleichzeitig als niedergelassener Psychoanalytiker in Saarbrücken tätig.

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Lingua Tedesco ● Formato PDF ● Pagine 324 ● ISBN 9783835094277 ● Dimensione 16.5 MB ● Casa editrice Deutscher Universitätsverlag ● Città Wiesbaden ● Paese DE ● Pubblicato 2007 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2211296 ● Protezione dalla copia DRM sociale

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