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Gernot Schiefer
Motive des Blutspendens [PDF ebook]
Tiefenpsychologische Untersuchung mit Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen des Blutspendewesens

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Table of Content

Einführung.- Rahmenbedingungen des Blutspendewesens.- Motive des Blutspendens auf der Grundlage einer qualitativ-tiefenpsychologischen Untersuchung.- Gestaltungsoptionen für das Marketing von Nonprofit-Organisationen im Blutspendewesen.

About the author

Dr. Gernot Schiefer promovierte bei Prof. Dr. Dieter Witt an der Technischen Universität München, Fachgebiet Dienstleistungsökonomik. Er ist als geschäftsführender Gesellschafter der Pro Spector Marketingberatung und gleichzeitig als niedergelassener Psychoanalytiker in Saarbrücken tätig.

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Language German ● Format PDF ● Pages 324 ● ISBN 9783835094277 ● File size 16.5 MB ● Publisher Deutscher Universitätsverlag ● City Wiesbaden ● Country DE ● Published 2007 ● Downloadable 24 months ● Currency EUR ● ID 2211296 ● Copy protection Social DRM

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