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Ingo Balderjahn
Standortmarketing [PDF ebook]

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Couverture du Ingo Balderjahn: Standortmarketing (PDF)

Keine ausführliche Beschreibung für ‘Standortmarketing’ verfügbar.
Das E-Book Standortmarketing wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Standortpolitik, Marketing, Standort

€29.95

Table des matières

Frontmatter — Vorwort — Inhaltsübersicht — 1. Internationaler Wettbewerb der Wirtschaftsstandorte — 2. Standortentscheidungen der Standortnachfrager — 3. Standortmarketing-Konzept für Standortanbieter — 4. Standortanalyse — 5. Normatives Standortmanagement — 6. Strategisches Standortmanagement — 7. Operatives Standortmanagement — Literaturverzeichnis — Stichwortverzeichnis — Backmatter

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Langue Allemand ● Format PDF ● Pages 171 ● ISBN 9783110503982 ● Taille du fichier 34.1 MB ● Maison d’édition De Gruyter ● Lieu Basel/Berlin/Boston ● Publié 2016 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 6966032 ● Protection contre la copie Adobe DRM

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