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Ingo Balderjahn
Standortmarketing [PDF ebook]

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Table of Content

Frontmatter — Vorwort — Inhaltsübersicht — 1. Internationaler Wettbewerb der Wirtschaftsstandorte — 2. Standortentscheidungen der Standortnachfrager — 3. Standortmarketing-Konzept für Standortanbieter — 4. Standortanalyse — 5. Normatives Standortmanagement — 6. Strategisches Standortmanagement — 7. Operatives Standortmanagement — Literaturverzeichnis — Stichwortverzeichnis — Backmatter

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Language German ● Format PDF ● Pages 171 ● ISBN 9783110503982 ● File size 34.1 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2016 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 6966032 ● Copy protection Adobe DRM

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