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Ingo Balderjahn
Standortmarketing [PDF ebook]

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Copertina di Ingo Balderjahn: Standortmarketing (PDF)

Keine ausführliche Beschreibung für ‘Standortmarketing’ verfügbar.
Das E-Book Standortmarketing wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Standortpolitik, Marketing, Standort

€29.95

Tabella dei contenuti

Frontmatter — Vorwort — Inhaltsübersicht — 1. Internationaler Wettbewerb der Wirtschaftsstandorte — 2. Standortentscheidungen der Standortnachfrager — 3. Standortmarketing-Konzept für Standortanbieter — 4. Standortanalyse — 5. Normatives Standortmanagement — 6. Strategisches Standortmanagement — 7. Operatives Standortmanagement — Literaturverzeichnis — Stichwortverzeichnis — Backmatter

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Lingua Tedesco ● Formato PDF ● Pagine 171 ● ISBN 9783110503982 ● Dimensione 34.1 MB ● Casa editrice De Gruyter ● Città Basel/Berlin/Boston ● Pubblicato 2016 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6966032 ● Protezione dalla copia Adobe DRM

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