Catalog > Sciences sociales > Economie > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [EPUB ebook]

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Couverture du Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Format EPUB ● Pages 242 ● ISBN 9781317645344 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 3377532 ● Protection contre la copie Adobe DRM

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