Catalog > Sciences sociales > Economie > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [EPUB ebook]

Support

Couverture du Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

€56.32

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Format EPUB ● Pages 242 ● ISBN 9781317645344 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 3377532 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Martin Evans Nigel Piercy

255 667 Ebooks dans cette catégorie

Couverture du Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Couverture du C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Couverture du Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Couverture du Nicholas Beale: Constructive Engagement

Nicholas Beale: Constructive Engagement

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

Couverture du Xiao Chen: Chinese Private Manufacturing Firms

Xiao Chen: Chinese Private Manufacturing Firms

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

Couverture du Press Productivity: 5S Video Participants Guide

Press Productivity: 5S Video Participants Guide

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Couverture du Iwao Kobayashi: 20 Keys to Workplace Improvement

Iwao Kobayashi: 20 Keys to Workplace Improvement

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

Couverture du S Krishna & Shirin Madon: The Digital Challenge

S Krishna & Shirin Madon: The Digital Challenge

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of d …

Couverture du Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

There is a growing concern among Chinese researchers and policymakers about China’s industrial development being unsustainable and the irreversible depletion of natural resources and deterioration of …

Couverture du Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Global economy and its business environment, and thus the world of work, have recently been influenced by demographic and social changes, globalisation, as well as rapid development and introduction …

Page suivante >>>