Catalog > Științe sociale > Economie > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [EPUB ebook]

Ajutor

Copertina de Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

€56.50

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Format EPUB ● Pagini 242 ● ISBN 9781317645344 ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 3377532 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Martin Evans Nigel Piercy

253.866 Ebooks din această categorie

Copertina de Reinhard Mohn: Revolting Puzzles

Reinhard Mohn: Revolting Puzzles

Copertina de Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Copertina de Michel Thiry: Program Management

Michel Thiry: Program Management

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

Copertina de Md. Arshad (Bihar Agricultural University, Sabour-Bhagalpur, Bihar, India) Anwer: Biopesticides and Bioagents

Md. Arshad (Bihar Agricultural University, Sabour-Bhagalpur, Bihar, India) Anwer: Biopesticides and Bioagents

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This compr …

Copertina de Jack Eaton: Globalization and Human Resource Management in the Airline Industry

Jack Eaton: Globalization and Human Resource Management in the Airline Industry

Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant effects on human resource management. This book focuses on th …

Copertina de Kousuke Ihokura & Joseph Watson: The Stannic Oxide Gas SensorPrinciples and Applications

Kousuke Ihokura & Joseph Watson: The Stannic Oxide Gas SensorPrinciples and Applications

The Stannic Oxide Gas Sensor presents a comprehensive overview of the background science and technology of the subject, including practical information on its applications and the electronic circuits …

Copertina de Aliah D. Wright: A Necessary Evil

Aliah D. Wright: A Necessary Evil

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee b …

Copertina de R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Copertina de Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …