Електронна книга > Суспільствознавство > Економіка > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [EPUB ebook]

Підтримка

Обкладинка Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (ePUB)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

€56.32

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Формат EPUB ● Сторінки 242 ● ISBN 9781317645344 ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3377532 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

Martin Evans Nigel Piercy

254 379 Електронні книги в цій категорі

Обкладинка David P. Levine: Normative Political Economy

David P. Levine: Normative Political Economy

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Обкладинка Sean Ryan: Get in Gear

Sean Ryan: Get in Gear

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

Обкладинка James Woodcock: Ego Flip

James Woodcock: Ego Flip

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Обкладинка Michael Stanford: Leadership Transition

Michael Stanford: Leadership Transition

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Обкладинка Peter D Harms: Dark and Destructive Leadership

Peter D Harms: Dark and Destructive Leadership

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Обкладинка P. Hare: Central Planning

P. Hare: Central Planning

Examines the nature and the mode of operation of the centrally planned economy, assessing its strengths and the weaknesses that eventually led to its demise. …

Обкладинка Adam M. Pilarski: Why Can''t We Make Money in Aviation?

Adam M. Pilarski: Why Can”t We Make Money in Aviation?

Seemingly since the beginning of aviation history there has been discussion and speculation on the remarkable inability of the industry to generate profits. This is even more so the case now, when a …

Обкладинка Theory and Practice of Directors'' Remuneration

Theory and Practice of Directors” Remuneration

The recent financial crisis has led to a loss of trust in corporate governance and in particular on remuneration practices and the propensity for these to create excessive risk-taking – particularly …

Обкладинка James Hole: Essay on History and Management

James Hole: Essay on History and Management

First Published in 1970. This volume is part of the Social History of Science series, reprinted with an new index. The essay focuses on the history and management of literary, scientific and mechanic …

Обкладинка Patrick Coughlan: The Workplace Tutor:Professional Training In the Modern Workplace

Patrick Coughlan: The Workplace Tutor:Professional Training In the Modern Workplace

The Workplace Tutor: Professional Training In the Modern Workplace by Patrick Coughlan is designed for anyone who has to deliver training in the modern workplace.The workplace could be a commercial b …

Наступна сторінка >>>