A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
स्वरूप EPUB ● पेज 242 ● ISBN 9781317645344 ● प्रकाशक Taylor and Francis ● प्रकाशित 2014 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 3377532 ● कॉपी सुरक्षा Adobe DRM
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