Catalog > Sciences sociales > Economie > Rossella Gambetti & Stephen Quigley: Managing Corporate Communication (PDF)

Rossella Gambetti & Stephen Quigley
Managing Corporate Communication [PDF ebook]
A Cross-Cultural Approach

Support

Couverture du Rossella Gambetti & Stephen Quigley: Managing Corporate Communication (PDF)

Corporate communication is an increasingly powerful strategic tool for connecting with a company’s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

€75.12

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Langue Anglais ● Format PDF ● ISBN 9781137292575 ● Maison d’édition Macmillan Education UK ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5302668 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Rossella Gambetti Stephen Quigley Gambetti Rossella Gambetti Quigley Stephen Quigley

253 866 Ebooks dans cette catégorie

Couverture du Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

Couverture du Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Couverture du Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Couverture du David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

Couverture du Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Couverture du Lisa Koss: Leading for Learning

Lisa Koss: Leading for Learning

People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagemen …

Couverture du Ralph L. Kliem: Management Lessons from the Great Explorers

Ralph L. Kliem: Management Lessons from the Great Explorers

The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the character …

Couverture du Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …