Rossella Gambetti & Stephen Quigley 
Managing Corporate Communication [PDF ebook] 
A Cross-Cultural Approach

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Corporate communication is an increasingly powerful strategic tool for connecting with a company’s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

€74.90
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Language English ● Format PDF ● ISBN 9781137292575 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5302668 ● Copy protection Adobe DRM
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