Rossella Gambetti & Stephen Quigley 
Managing Corporate Communication [PDF ebook] 
A Cross-Cultural Approach

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Corporate communication is an increasingly powerful strategic tool for connecting with a company’s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

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语言 英语 ● 格式 PDF ● ISBN 9781137292575 ● 出版者 Macmillan Education UK ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 5302668 ● 复制保护 Adobe DRM
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