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Samuel Bradley & Jerry (Texas Tech University, USA) Hudson
Advertising and Public Relations Research [PDF ebook]

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Couverture du Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (PDF)

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors » goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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Format PDF ● Pages 384 ● ISBN 9781317507376 ● Maison d’édition Taylor and Francis ● Publié 2015 ● Téléchargeable 3 fois ● Devise EUR ● ID 4150185 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

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Samuel Bradley Jerry Hudson Donald W. Jugenheimer Larry D. Kelley USA) Hudson Jerry (Texas Tech University USA) Kelley Larry D. (University of Houston

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