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Samuel Bradley & Jerry (Texas Tech University, USA) Hudson
Advertising and Public Relations Research [PDF ebook]

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Copertina de Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (PDF)

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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Format PDF ● Pagini 384 ● ISBN 9781317507376 ● Editura Taylor and Francis ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 4150185 ● Protecție împotriva copiilor Adobe DRM

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Samuel Bradley Jerry Hudson Donald W. Jugenheimer Larry D. Kelley USA) Hudson Jerry (Texas Tech University USA) Kelley Larry D. (University of Houston

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