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Samuel Bradley & Jerry (Texas Tech University, USA) Hudson
Advertising and Public Relations Research [PDF ebook]

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

€87.96

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Format PDF ● Halaman-halaman 384 ● ISBN 9781317507376 ● Penerbit Taylor and Francis ● Diterbitkan 2015 ● Muat turun 3 kali ● Mata wang EUR ● ID 4150185 ● Salin perlindungan Adobe DRM

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Samuel Bradley Jerry Hudson Donald W. Jugenheimer Larry D. Kelley USA) Hudson Jerry (Texas Tech University USA) Kelley Larry D. (University of Houston

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