Catalog > Social Sciences > Economy > Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (PDF)

Samuel Bradley & Jerry (Texas Tech University, USA) Hudson
Advertising and Public Relations Research [PDF ebook]

Support

Cover of Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (PDF)

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

€87.96

Buy this ebook and get 1 more FREE!

Format PDF ● Pages 384 ● ISBN 9781317507376 ● Publisher Taylor and Francis ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 4150185 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Samuel Bradley Jerry Hudson Donald W. Jugenheimer Larry D. Kelley USA) Hudson Jerry (Texas Tech University USA) Kelley Larry D. (University of Houston

254,773 Ebooks in this category

Cover of Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Cover of Chris Hatfield: Sales Psyche

Chris Hatfield: Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the chal …

Cover of Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Cover of Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Cover of Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Cover of Diane Warburton: Community and Sustainable Development

Diane Warburton: Community and Sustainable Development

Books like this which bubble over with the fruits of many people experience and insight add new layers of meaning to (the concept if sustainable development) deepening our understanding of what for m …

Cover of Julia Kirch Kirkegaard: Wind Power in China

Julia Kirch Kirkegaard: Wind Power in China

Whilst China’s growing economy is widely regarded as being responsible for severe environmental degradation and a high reliance on energy from fossil fuels, China is emerging as a potential leader in …

Cover of Lloyd Condra: Reliability Improvement with Design of Experiment

Lloyd Condra: Reliability Improvement with Design of Experiment

A guide to implementing and operating a practical reliability program using carefully designed experiments to provide information quickly, efficiently and cost effectively. It emphasizes real world s …

Cover of Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

First published in 1999. Firms in manufacturing industries are influenced by the market-oriented liberalization reform policies in many developing countries since the late eighties. However, studies …

Cover of F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

This ready reference surveys the discipline of standards and standardization, defining common terms, clarifying descriptions, describing how standards could be used to restrain trade, and explaining …