Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
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Langue Anglais ● Format PDF ● Pages 231 ● ISBN 9780786489954 ● Éditeur Smallwood Carol Smallwood & Harrod Kerol Harrod ● Maison d’édition McFarland & Company, Inc., Publishers ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 5672137 ● Protection contre la copie Adobe DRM
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