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Smallwood Carol Smallwood & Harrod Kerol Harrod
Marketing Your Library [PDF ebook]
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Cover of Smallwood Carol Smallwood & Harrod Kerol Harrod: Marketing Your Library (PDF)

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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Language English ● Format PDF ● Pages 231 ● ISBN 9780786489954 ● Editor Smallwood Carol Smallwood & Harrod Kerol Harrod ● Publisher McFarland & Company, Inc., Publishers ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 5672137 ● Copy protection Adobe DRM

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