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Smallwood Carol Smallwood & Harrod Kerol Harrod
Marketing Your Library [PDF ebook]
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Copertina di Smallwood Carol Smallwood & Harrod Kerol Harrod: Marketing Your Library (PDF)

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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Lingua Inglese ● Formato PDF ● Pagine 231 ● ISBN 9780786489954 ● Editore Smallwood Carol Smallwood & Harrod Kerol Harrod ● Casa editrice McFarland & Company, Inc., Publishers ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 5672137 ● Protezione dalla copia Adobe DRM

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