Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
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语言 英语 ● 格式 PDF ● 网页 231 ● ISBN 9780786489954 ● 编辑 Smallwood Carol Smallwood & Harrod Kerol Harrod ● 出版者 McFarland & Company, Inc., Publishers ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 5672137 ● 复制保护 Adobe DRM
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