Dr Chew underlines the imperatives for companies to differentiate through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market.
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Format EPUB ● Pages 396 ● ISBN 9789811100550 ● Maison d’édition Write Editions ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 9300600 ● Protection contre la copie Adobe DRM
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