Dr Chew underlines the imperatives for companies to differentiate through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market.
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Biçim EPUB ● Sayfalar 396 ● ISBN 9789811100550 ● Yayımcı Write Editions ● Yayınlanan 2017 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9300600 ● Kopya koruma Adobe DRM
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