Dr Chew underlines the imperatives for companies to differentiate through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market.
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Formato EPUB ● Páginas 396 ● ISBN 9789811100550 ● Editora Write Editions ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 9300600 ● Proteção contra cópia Adobe DRM
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