Dr Chew underlines the imperatives for companies to differentiate through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market.
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Formato EPUB ● Pagine 396 ● ISBN 9789811100550 ● Casa editrice Write Editions ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 9300600 ● Protezione dalla copia Adobe DRM
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