Catalog > Social Sciences > Economy > Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [PDF ebook]
Brands and Marketing in Food and Drink

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Cover of Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Format PDF ● Pages 368 ● ISBN 9781317643821 ● Editor Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3387393 ● Copy protection Adobe DRM

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