Електронна книга > Суспільствознавство > Економіка > Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [PDF ebook]
Brands and Marketing in Food and Drink

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Обкладинка Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Формат PDF ● Сторінки 368 ● ISBN 9781317643821 ● Редактор Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3387393 ● Захист від копіювання Adobe DRM

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Geoffrey G. Jones Nicholas J. Morgan Geoffrey Jones USA) Jones Geoffrey (Harvard Business School

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