Catalog > Sociale wetenschappen > Economie > Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [PDF ebook]
Brands and Marketing in Food and Drink

Ondersteuning

Hoes van Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

€56.50

Koop dit e-boek en ontvang er nog 1 GRATIS!

Formaat PDF ● Pagina’s 368 ● ISBN 9781317643821 ● Editor Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 3 keer ● Valuta EUR ● ID 3387393 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

Geoffrey G. Jones Nicholas J. Morgan Geoffrey Jones USA) Jones Geoffrey (Harvard Business School

253.866 E-boeken in deze categorie

Hoes van Ivri Verbin: Corporate Responsibility in the Digital Age

Ivri Verbin: Corporate Responsibility in the Digital Age

This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only …

Hoes van Joseph Bragdon: Economies that Mimic Life

Joseph Bragdon: Economies that Mimic Life

The world economy today is at an historical inflection point. The neoclassical (industrial) model of economics is self-destructing while a new life-mimicking model, based on radically different assum …

Hoes van Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

Hoes van Thomas Keil & Marianna Zangrillo: The Next CEO

Thomas Keil & Marianna Zangrillo: The Next CEO

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selec …

Hoes van Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Hoes van Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Hoes van David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

Hoes van Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development