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Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan
Adding Value (RLE Marketing) [PDF ebook]
Brands and Marketing in Food and Drink

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Pokrywa Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan: Adding Value (RLE Marketing) (PDF)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Format PDF ● Strony 368 ● ISBN 9781317643821 ● Redaktor Geoffrey (Harvard Business School, USA) Jones & Nicholas J. Morgan ● Wydawca Taylor and Francis ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 3387393 ● Ochrona przed kopiowaniem Adobe DRM

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Geoffrey G. Jones Nicholas J. Morgan Geoffrey Jones USA) Jones Geoffrey (Harvard Business School

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