CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-Time Warner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 256 ● ISBN 9780773575592 ● प्रकाशक MQUP ● प्रकाशित 2006 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5671127 ● कॉपी सुरक्षा Adobe DRM
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